General Motors to use sustainable natural rubber tyres

US-based GM, producer of popular brands such as Cadillac, Chevrolet and Vauxhall in countries across the globe, pledges to work with tyre suppliers, governments, rubber industry associations and NGOs to reduce the complexity within the tyre supply chain.

The motoring giant hopes this move will preserve primary forests, improve yields and quality for natural rubber farmers and mitigate business risk related to supply chain sourcing performance.

“Our supplier partners are an extension of our company,” said GM senior vice president of global purchasing and supply chain Steve Kiefer. “We want to encourage affordable, safer and cleaner options for our customers that drive value to both our organization and the communities in which we work.”

With over 32 million tonnes of material being used each year by the tyre industry, and three-quarters of this comprising of fossil origin, it will be crucial for the sector to source sustainable products and ensure that tyres are recycled at the end of their life cycle.

Recently GM revealed to EDIE how recycling and remanufacturing has already generated a further $1bn in revenue to the company’s bottom line. The carmaking giant, which has also pledged to source 100% of electricity from renewables before 2050, is now ensuring that 95% of its near 10,000 auto parts used throughout its vehicle portfolio are recyclable wherever possible

This decision to source sustainable natural rubber should prompt other car manufacturers and suppliers to join in the effort to accelerate progress, GM has said. The company aims to develop transparency and traceability throughout the supply chain by working alongside suppliers such as Bridgestone, Continental, Goodyear and Michelin.

The latter hit the headlines last month after its energy-saving tyres were shown to be 1.19% more fuel efficient than other premium brands. These findings were generated by a year-long trial, which saw Michelin provide ‘regional’ tread pattern tyres for Ginsters Cornish Pasty brand owner, Samworth Brothers.

Also making news is global outdoor-wear company Timberland and tyre manufacturer and distributor Omni United by teaming up to produce a line of tyres intended to be recycled into footwear out-soles once finished with on the road.

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Tyre Inspecting

When checking for damage, look for cuts cracks and bulges or any other evidence of damage through bumps and kerbing. Damaged tyres can be extremely dangerous. Contact us for expert advise or drop in to have your tyres checked. We are always happy to have a look if you’re worried about them.

Checking Tyre Pressure


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You can find the recommended pressure in your manual or on the inside of your drivers door. It’s best to check the pressure of your tyre when the car is cold. Even the smallest journey can warm up tyres and increase the pressure. Low pressure can cause uneven tyre damage and can also increase fuel consumption. Over inflated pressure can give a less comfortable ride and increased wear in the centre of the tread. Also, always remember to check your spare tyres pressure. You never know when you might need it.

You can find the recommended pressure in your manual or on the inside of your drivers door. It’s best to check the pressure of your tyre when the car is cold. Even the smallest journey can warm up tyres and increase the pressure. Low pressure can cause uneven tyre damage and can also increase fuel consumption. Over inflated pressure can give a less comfortable ride and increased wear in the centre of the tread. Also, always remember to check your spare tyres pressure. You never know when you might need it.

Check Your Tyres Treads

If the tyres are worn then the tyre will have less grip on the road. Uneven wear can often be an indication of other defects on the vehicle. In these circumstances, the steering wheel, wheel alignment and brakes should also be c checked.

Check wheel alignment

If the wheel alignment is out this will effect the handling and safety of your vehicle. It can also lead to uneven tyre wear. It is essential to have the wheel alignment checked regularly as even a small amount out can lead to bigger things and further damage.

Check Wheel balance

Unbalanced wheels can lead to an uncomfortable ride and put pressure on other parts on the car which could end up being pricey. Unbalanced wheels can often go unnoticed by the driver as good suspension systems can be very effective at dampening out any vibrations. Even a little vibration is worth acting on just to be sure as unbalanced tyres will cause uneven damage to the tread.

UK Tyre law

The legal minimum tread depth for car tyres within the UK is 1.6mm throughout a continuous band comprising the central three quarters of the breadth of tread and around the whole of the tyre. Most car tyre types have tread wear indicators which are small ribs across the bottom of the main tread grooves. When the surface becomes level with these ribs, the tyre is at its legal limit and needs to be replaced.

The 1.6mm legal limit applies to:

Cars and vehicle with upto 8 seated passengers – not including the driver

Motor vehicles and light trailers (including caravans) up to 3500kg gross vehicle weight